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Market : Market Motivators

Increased revenue lose: 22% of global mobile data revenue is lost due to non working services. The CAGR for data service revenue will be 39% between 2002 and 2008, with revenue increasing from $33 billion to $172 billion. Source: Yankee, 2004

Competition: The competition between mobile operators in the same territories drives demand for higher and faster performance of services.

Increased operational cost: The move toward highly complex mobile services increases the complexity and the quality problems in cellular networks 10 fold with every new service and the project size by 100.

Converged Devices: The convergence of communications, information management and media/entertainment is taking place in the mobile device itself with new media devices with digital cameras, music players, PCs and even the ubiquitous TV set. The number of failures in services increases with the growth of these multimedia devices.