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Market : The Challenge

The complexity of services increases the Operator’s revenue loss.

As the number of mobile services grows, infrastructure complexity increases, the number of points of failure increases and thus the cost of maintaining quality of service increases. Mobile Operators report that the complexity of data services increases the Operator's revenue loss from services by 22%, which is about 8% from the operators' total revenue

Other operators report: "The move toward highly complex mobile services will increase the complexity 10 fold and the operational cost 100 fold to maintain reasonable a quality for every new mobile service."

GIGA: 50% of problems in services are not detected by management tools, but by the end users” However, only 1 out of 5000 users contact the mobile operators to complain about failure in services. Most users give up on services after two failed attempts.

Multiple market battles are impacting companies along the entire value chain - vendors, operators, component suppliers, software and content developers, financial institutions, and regulatory agencies are all involved in the mobile markets, increasing the challenge to provide quality of service between all these vendors.