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From QoS Management to Customer Experience Management

Cellex develops and sells advanced Customer Experience Management solutions to mobile, fixed and converged telecom operators worldwide.

Cellex solutions enable operators to rapidly and successfully launch and monitor advanced services by providing them with a cutting edge distributed tool that simulates and analyzes subscribers' experience.

Cellex Service Monitoring Platform (SMP) uses real-time proactive simulation of subscribers' activity to identify and analyze service problems as soon as they occur.

As the technical and business complexity of services grows, Customer Experience Management must evolve to provide operators with the ability to monitor these services.

To do so successfully, operators must extend service management and monitoring to actual customer experience in real-time, not just within the core to the 'edge' or across the network, but down to the actual user and handset, and across multiple service providers participating in the value chain.

With Cellex SMP, traditional Quality of Service Management (QoS), which is based on monitoring from a network perspective, is upgraded to customer experience management (CEM).